Developed by Creative Good, which delivered the following to Liz Clairborne:
- Internal and external research and analysis of the online customer experience
- A customer experience strategy, based on internal and external research, to lead the redesign effort
- Wireframe prototypes showing tactically how to implement this strategy on the site
The new design achieved the following success:
- 57% increase in sales conversion
- 25% increase in average order size
- These results where mentioned in a New York Times article one-commerce improvements